DETERMINANTS OF SHOPEE PAYLATER USAGE AMONG GENERATION Z AND MILLENNIALS

Yohana Sjeni Melindasari, Liliek Nur Sulistiyowati, Ririh Anggraini Setyahety, Jay Pee Ilacas

Abstract


Abstract

This study examines financial literacy, financial condition, self-control, and consumption behavior in explaining Shopee PayLater usage decisions among Generation Z and Millennials in Madiun Regency. The expansion of digital credit services raises concerns about debt accumulation and excessive consumption. An explanatory quantitative approach was employed using questionnaire data from 384 respondents. The sample size was determined using Cochran’s formula, and respondents were selected through purposive sampling. Data were analyzed using SPSS 25 through data quality assessment, classical assumption tests, multiple linear regression, and t-tests. The results indicate that all independent variables significantly influence Shopee PayLater usage decisions among Generation Z. Among Millennials, financial literacy, financial condition, and self-control have significant effects, whereas consumption behavior does not. These findings reveal different significance patterns for consumption behavior across the two groups. Financial literacy and self-control are relevant to understanding digital credit usage decisions. The study recommends strengthening financial education, expenditure control, and repayment capacity assessment while considering the characteristics of each generation.

Keywords: Financial literacy, financial condition, self-control, consumption behavior, Shopee PayLater


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References


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