Reog Ponorogo Sebagai Pembentuk Citra Kota Ponorogo
Abstract
Keywords
Full Text:
PDFReferences
Jiyoung Yoon. 2010.A Conceptual Model for City Branding Based on Semiotics. Brunel University.
Kavaratzis, Mihalis dan Ashworth. 2007. “Marketing the City of Amsterdam. Cities, Vol. 24, No. 1, p. 16–25.
Kavaratzis, Mihalis. 2004.From City Marketing To City Branding: Towards A Theoretical Framework For Developing City Brands. Place Branding, Vol. 1.No. 1.
Kottler, Philip. 1993. Marketing Places : Attractive Investment, Industry, and Tourism to Cities, States, and Nations, The Free Press. Cambridge.
Lynch, J. and de Chernatony, L. 2004. The power of emotion: Brandcommunication in business-to-business markets. Journal of Brand management,Vol.11, (5), pp.403-019
Lynch, K. 1960. The image of the city, London: MIT Press
Lynch, Kevin. 1982. The Image of The City. London: Massachusets Institute of Technology.
Moilanen, Teemu & Rainisto. 2009.How to Brand Nations, Cities and Destinations, A Planning Book for Place Branding. USA: Palgrave Macmillan.
Sugiyono. 2013.Metode Penelitian Kombinasi (Mixed Method). Bandung: Alfabeta.
Refbacks
- There are currently no refbacks.