Implementation of a Web-Based MSME Data Management System and Digital Marketing to Support Smart Village Development in Sudimoro Village
Abstract
Sudimoro Village possesses considerable economic potential through the Micro, Small, and Medium Enterprises (MSMEs) sector. However, MSME data management was still conducted manually, business promotion had not optimally utilized digital media, and several business owners lacked adequate digital identities. This community service program aimed to support Smart Village implementation through the development of an integrated web-based MSME data management and digital marketing system. The implementation methods included field observation, interviews with village officials and MSME owners, needs analysis, website development, digitalization program implementation, as well as system training and assistance. The results showed that the MSME data management website was successfully implemented and utilized as a centralized platform for managing business data. In addition, supporting activities such as the creation of product catalogs, business location registration on Google Maps, QRIS implementation, and promotional banner development were successfully carried out to support MSME marketing activities. The program assisted the village administration in obtaining more structured MSME data and supported improved access to business information and promotion for the community. The implementation of the program contributed to strengthening the Smart Economy aspect as part of Smart Village development in Sudimoro Village.
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