IMPLEMENTATION OF THE BMC AND PROMOTIONAL STRATEGIES FOR THE ‘PISANG AROMA’ SMALL AND MEDIUM-SIZED ENTERPRISES AT MADIUN CITY SQUARE AND THE CFD IN BANTARAN AS AN EFFORT TO BOOST SALES

Apriyanti Apriyanti, Ninik Srijani, Ari Bagus Setyawan

Abstract


This community service initiative aims to improve the sales of the MSME "Original Pisang Aroma" through the implementation of the Business Model Canvas (BMC) and promotional strategies. The approach employed was Participatory Action Research (PAR), involving steps such as observation, interviews, BMC formulation, Focus Group Discussions (FGD), the execution of promotional strategies, and ongoing mentoring. The results indicate that the BMC implementation helped the partner understand their business model in a more structured manner, while promotional strategies utilizing banners, Google Tags, and social media served to strengthen the business identity and expand market reach. In conclusion, the application of the BMC and promotional strategies plays a role in enhancing competitiveness and holds the potential to boost MSME sales, thereby highlighting the need for continued mentoring support.


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References


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