THE INFLUENCE OF PRODUCT QUALITY, PRODUCT UNIQUENESS, AND PRODUCT INNOVATION ON REPURCHASE INTENTION OF KINANTHI BATIK NUSANTARA

Pipin Ratnawati, Rizal Ula Ananta Fauzi, Hendra Setiawan

Abstract


Amid increasingly competitive market conditions, batik businesses are required to adapt to changes in consumer preferences, fashion trends, and technological innovations in the production process. This study aims to analyze the influence of product quality, product uniqueness, and product innovation on repurchase intention at Kinanthi Batik Nusantara, a Micro, Small, and Medium Enterprise (MSME) engaged in modern batik production. The study involved 384 respondents who were customers of Kinanthi Batik Nusantara, selected using a proportional sampling method. Data analysis was conducted using multiple linear regression analysis. The results of data processing and hypothesis testing indicate that product quality has a significant effect on repurchase intention at Kinanthi Batik Nusantara. Product uniqueness also has a significant effect on repurchase intention, as does product innovation. These findings suggest that improving product quality, uniqueness, and innovation plays an important role in encouraging consumers’ intention to repurchase batik products at Kinanthi Batik Nusantara.


Full Text:

PDF

References


Devi, A., & Fadli, U. (2023). Analisis Keputusan Pembelian Produk E- Commerce Shopee Di Kalangan Mahasiswa Universitas Buana Perjuangan Karawang. Journal Of Student Research, 1(5).

Ernawati, D. (2019). Pengaruh Kualitas Produk, Inovasi Produk Dan Promosi Terhadap Keputusan Pembelian Produk Hi Jack Sandals Bandung. Jwm (Jurnal Wawasan Manajemen), 7(1), 17.

Friendy, & Wasiman. (2025). Pengaruh Kualitas, Ketersediaan dan Inovasi Produk terhadap Keputusan Pembelian di PT Sri Indah Mandiri Batam. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 5(3), 1369–1382.Ghozali, I. (2018). Aplikasi Analisis Multivariate Dengan Program Ibm Spss 25. Univertas Diponegoro.

Husain, N. V., Moniharapon, S., & Rondonuwu, C. N. (2024). Pengaruh Promosi, Inovasi Produk Dan Brand Exposure Terhadap Keputusan Pembelian Konsumen Sepeda Motor Yamaha Pada Pt. Sarananiaga Megakerta Cabang Sofifi.

Mawaddah, M., Rahayu, D., Rahmasari, S., & Dutahatmaja, A. (2024). Faktor-Faktor Yang Memengaruhi Pembelian Berulang: Produk, Harga, Promosi, Dan Layanan: Literature Review Perilaku Konsumen. Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen Dan Bisnis, 2(3), 115–127.

Panget, B., Tumbel, T. M., & Tamengkel, L. F. (2018). Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Honda Beat Pada Cv. Lion Di Ternate. 6(4).

Putri, N. N., Sisdianto, E., & Susanti, Y. (2025). Analisis Keputusan Konsumen: Kesadaran Merek, Kualitas Produk, Dan Strategi Penetapan Harga Bisnis Syariah. Jurnal Akuntansi, Keuangan, Dan Manajemen, 6(4), 1045–1064.

Sofia, S., Pala’biran, J., Wijiastuti, R. D., & Jamil, A. (2024). Pengaruh Keunikan Produk Dan Potongan Harga Terhadap Keputusan Pembelian Coffee. Lensa Ilmiah: Jurnal Manajemen Dan Sumberdaya, 3(1), 1–8. Https://Doi.Org/10.54371/Jms.V3i1.300

Surbakti, L. M. C., & Tumbel, A. L. (2025). Pengaruh Brand Ambassador Dan Brand Awareness Terhadap Keputusan Pembelian Produk Ultra Milk X Stray Kids Di Manado (Studi Pada Gen Z). (1).

Wulansari, R. (2025). Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Pt. Outletz Worldwide Indonesia. 5(2).


Refbacks

  • There are currently no refbacks.


 

 

 

 

 

 

 

Editorial Office:

Universitas PGRI Madiun

Kampus 3 Lantai 2

Fakultas Ekonomi dan Bisnis

Jl. Auri no. 14-16 Madiun