THE EFFECT OF GREEN INNOVATION AND FINANCIAL PERFORMANCE ON FIRM VALUE
Abstract
This study aims to empirically test the effects of green innovation and financial performance on firm value. The study uses data from 133 companies in the non-cyclical consumer sector listed on the Indonesia Stock Exchange (IDX) from 2021 to 2025. Sampling was conducted using purposive sampling, resulting in 545 observations. The study employs a quantitative approach using secondary data obtained from annual reports, sustainability reports, and financial statements. The analysis utilizes multiple linier regression analysis and data analysis was conducted using SPSS 26 software. The results indicate that green innovation has no effect on firm value, while financial performance has a significant positive effect on firm value.
Keywords: Green Innovation, Financial Performance, and Firm Value
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