GREEN BANKING AND DIGITAL TRANSFORMATION EFFECTS ON FIRM VALUE: PROFITABILITY MODERATION IN INDONESIAN CONVENTIONAL BANKS

Wanda Diyah Ayu Masrurroh, Anggita Langgeng Wijaya, Moh. Ubaidillah

Abstract


This study aims to analyze the impact of green banking and digital transformation on firm value, with profitability serving as a moderating variable, among conventional banks listed on the Indonesia Stock Exchange during the 2020–2024 period. The study employs a quantitative method using purposive sampling and comprises 198 observations. Analysis was conducted using multiple linear regression and Moderated Regression Analysis (MRA) via SPSS. The results indicate that green banking has a significant negative effect, whereas digital transformation has a significant positive effect on firm value. Profitability weakens the impact of green banking but does not moderate the impact of digital transformation on firm value.

Keywords: Green Banking, Digital Transformation, Firm Value, Profitability, Conventional Banks


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References


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