THE EFFECT OF GREEN STRATEGY AND ASSURANCE REPORT ON FINANCIAL PERFORMANCE
Abstract
This study aims to examine the effect of green strategy and assurance report on financial performance of basic materials companies listed on the Indonesia Stock Exchange (BEI) during the period 2021 to 2024. This research was motivated by the inconsistency in previous studies regarding the direction of influence of these two variables on financial performance. The sample was selected using purposive sampling from 81 out of 96 basic materials companies, resulting in 324 observations collected over four years of study. The green strategy is measured using 18 indicators, the assurance report is measured using a dummy variable for the use of Big Four accounting firms, and financial performance is measured using Tobin's Q. The data analysis was done using multiple linear regression with the help of IBM SPSS Statistics 26. Research results show that the green strategy and assurance report affect financial performance.
Keywords: Green Strategy, Assurance Report, Financial Performance, Tobin's Q, Basic Material.
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