THE EFFECTS OF INSTAGRAM, HISTORICAL VALUE, AND VISUAL APPEAL ON TOURIST SATISFACTION THROUGH VISITING DECISIONS

Almira Dwi Agatha, Hari Purwanto, Dian Citaningtyas Ari Kadi

Abstract


This study aims to analyze the influence of social media, Instagram, historical sites, and visual appeal on tourist satisfaction through their decision to visit Fort Van Den Bosch in Ngawi. The study used a quantitative approach with a survey method. Data were collected through questionnaires and analyzed using path analysis. The results showed that all independent variables had a positive and significant influence on both the decision to visit and tourist satisfaction. The decision to visit also served as a mediating variable in increasing tourist satisfaction. These findings demonstrate the importance of digital promotion, strengthening historical value, and enhancing visual appeal to enhance the competitiveness of heritage tourism destinations.


Full Text:

PDF

References


One Author

Chen, D. (2023). How visitors perceive heritage value—A quantitative study on visitors’ perceived value and satisfaction of architectural heritage through SEM. Sustainability, 15(11), 9002.

Two to Seven Authors

Baber, R., & Baber, P. (2023). Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists: Application of SOR model. Journal of Hospitality and Tourism Insights, 6(5), 2298-2316.

Cassandra, C., & Soeprapto, V. S. (2025). Analisis pengaruh media sosial Instagram terhadap keputusan berkunjung pasca revitalisasi ke Taman Mini Indonesia Indah (TMII). Pendas: Jurnal Ilmiah Pendidikan Dasar, 10(2), 310-335.

Dayrobi, A., & Raharjo, S. T. (2020). Pengaruh citra, daya tarik, kualitas pelayanan obyek wisata terhadap keputusan berkunjung dan kepuasan wisatawan Eling Bening Kabupaten Semarang. Jurnal Sains Pemasaran Indonesia, 19(2), 92-106.

Eksitasari, A. D., & Rahmatin, L. S. (2023). Pengaruh media sosial Instagram dan atraksi wisata terhadap keputusan berkunjung wisatawan ke Wisata Puncak Pinus Becici, Yogyakarta. Jurnal Kajian Pariwisata dan Bisnis Perhotelan, 4(3), 201-210.

Hendradewi, S., Pangkerego, E. R., & Chairani, A. (2025). Pengaruh daya tarik wisata terhadap keputusan berkunjung dan kepuasan sebagai variabel intervening di Museum Gajah, Jakarta Indonesia. Jurnal Pariwisata, 12(1), 16-27.

Kurniasih, G., & Zaenudin. (2025). Pengaruh media sosial dan citra destinasi terhadap kepuasan pengunjung melalui keputusan berkunjung pada objek wisata Lembah Asri Serang Kabupaten Purbalingga. eCo-Buss, 8(1), 155-166.

Lam, T., & Hsu, C. H. C. (2006). Predicting behavioral intention of choosing a travel destination. Tourism Management, 27(4), 589-599.

Maulidiyah, I. A., & AS, F. (2024). Peran media sosial dan citra destinasi terhadap kepuasan wisatawan melalui keputusan berkunjung pada desa wisata Kabupaten Sampang. Jurnal Bina Manajemen, 12(2), 83-105.

Ram, Y., Björk, P., & Weidenfeld, A. (2016). Authenticity and place attachment of major visitor attractions. Tourism Management, 52, 110-122.

Ratnaningtyas, H., Nurbaeti, N., & Rahmanita, M. (2023). Pengaruh citra destinasi dan pemasaran digital terhadap keputusan berkunjung melalui kepuasan pengunjung pada Monumen Nasional DKI Jakarta. Tourism Scientific Journal, 8(2), 163-173.

Riyadi, R., & Susilowati, S. (2019). Pengaruh persepsi visual terhadap perilaku kunjungan wisatawan.

Online Journal

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. doi:10.1016/0749-5978(91)90020-T.

Books, Chapters In Books, Reports, Etc.

One Author

Ghozali, I. (2021). Aplikasi analisis multivariate dengan program IBM SPSS 26 (10th ed.). Badan Penerbit Universitas Diponegoro.

Sugiyono. (2022). Metode penelitian kuantitatif. Alfabeta.


Refbacks

  • There are currently no refbacks.


 

 

 

 

 

 

 

Editorial Office:

Universitas PGRI Madiun

Kampus 3 Lantai 2

Fakultas Ekonomi dan Bisnis

Jl. Auri no. 14-16 Madiun