THE EFFECT OF PERCEIVED CREATIVITY, SOCIAL MEDIA, PERCEIVED BEHAVIOR CONTROL ON ENTREPRENEURIAL INTENTION

Maharani Dewi Kusumaningrum, Karuniawati Hasanah

Abstract


Abstrak
Penelitian ini bertujuan untuk memberikan bukti secara empiris tentang pengaruh Perceived Creativity, Media Sosial, Perceived Behavior Control pada Minat Berwirausaha Generasi Z di Kota Madiun. Penelitian ini menggunakan metode penelitian Kuantitatif. Sampel penelitian ini Adalah Generasi Z di Kota Madiun sebanyak 385 responden melalui kuisioner. Teknik pengumpulan data penelitian ini menggunakan teknik Nonprobability Sampling dengan metode pengambilan sampel menggunakan Purposive Sampling. Metode analisis data penelitian ini menggunakan program SPSS versi 25. Hasil dalam penelitian ini adalah Perceived Creativity berpengaruh positif signifikan terhadap minat berwirausaha, Media sosial berpengaruh positif signifikan terhadap minat berwirausaha, Perceived Behavior Control berpengaruh positif signifikan terhadap minat berwirausaha.
Kata Kunci: Perceived Creativity, Media Sosial, Perceived Behavior Control, Minat Berwirausaha
Abstract
This study aims to provide empirical evidence on the influence of Perceived Creativity, Social Media, Perceived Behavioral Control on the Entrepreneurial Intention of Generation Z in Madiun City. This research employs a quantitative method. The sample consists of 385 Generation Z respondents in Madiun City, obtained through questionnaires. The data collection technique used in this study is Non Probability Sampling with a purposive sampling method. The data analysis method utilized is SPSS version 25. The results of the study indicate that Perceived Creativity has a significant positive effect on entrepreneurial intention, Social Media has a significant positive effect on entrepreneurial intention, and Perceived Behavioral Control has a significant positive effect on entrepreneurial intention.
Keywords: Perceived Creativity, Social Media, Perceived Behavioral Control, Entrepreneurial Intention


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References


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