THE INFLUENCE OF TOURIST ATTRACTIONS AND INSTAGRAM SOCIAL MEDIA ON VISITING DECISIONS WITH VISITING INTEREST AS AN INTERVENING VARIABLE

Ananda Mega Prasetiya, Hari Purwanto, Hendra Setiawan

Abstract


Abstrak

Penelitian ini merupakan penelitian kuantitatif dengan jumlah sampel sebanyak 384 responden. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik Purposive Sampling dan disebar dengan teknik Accidental Sampling. Teknik analisis data menggunakan alat uji berupa software SPPS versi 25. Hasil Penelitian ini adalah (1) Daya Tarik Wisata dan Media Sosial Instagram berpengaruh positif dan signifikan terhadap Minat Berkunjung. (2) Daya Tarik Wisata dan Media Sosial Instagram berpengaruh positif dan signifikan terhadap Keputusan Berkunjung.

(3) Daya Tarik Wisata dan Media Sosial Instagram berpengaruh positif dan signifikan terhadap Keputusan Berkunjung melalui Minat Berkunjung.

Kata Kunci: Daya Tarik Wisata, Sosial Media Instagra, Minat Berkunjung, Keputusan Berkunjung.

 

 

Abstract

This research is a quantitative research with a sample of 384 respondents. The sampling technique in this study used the Purposive Sampling technique and was distributed using the Accidental Sampling technique. The data analysis technique used a test tool in the form of SPPS software version 25. The results of this study are (1) Tourist Attractions and Instagram Social Media have a positive and significant effect on Visiting Interest. (2) Tourist Attractions and Instagram Social Media have a positive and significant effect on Visiting Decisions. (3) Tourist Attractions and Instagram Social Media have a positive and significant effect on Visiting Decisions through Visiting Interest.

Keywords: Tourist Attractions, Instagram Social Media, Visiting Interest, Visiting Decision

References


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