THE INFLUENCE OF GREEN SUPPLY CHAIN MANAGEMENT AND GREEN INNOVATION ON COMPETITIVE ADVANTAGE

Vica Fernanda Putri, Maya Novitasari, Richo Diana Aviyanti

Abstract


This research aims to examine and analyze the influence of green supply chain management and green innovation on competitive advantage in Consumer Non-Cyclicals companies listed on the Indonesia Stock Exchange for the 2021–2024 period. This study used a quantitative approach with purposive sampling, resulting in 353 observational data after outlier processing. Multiple linear regression results indicate that green supply chain management influences competitive advantage, while green innovation does not.

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References


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