THE EFFECT OF COMPETITIVE ADVANTAGE AND DEBT POLICY ON COMPANY VALUE

Mukhlis Hermawan, Anny Widiasmara, Richo Diana Aviyanti

Abstract


This study aims to examine the influence of Competitive Advantage and Debt Policy on Company Value in the property and real estate sectors listed on the Indonesia Stock Exchange (IDX) for the 2021–2024 period. The research method used is a quantitative approach with multiple linear regression analysis techniques. Research data is obtained through the company's financial statements published on the IDX. The results of the study show that Competitive Advantage has a positive and significant effect on Company Value, which means that the higher the competitive advantage, the higher the company's value. On the other hand, the Debt Policy has a negative and significant effect on the Company's Value, so that the higher the level of debt use, the lower the company's value. Thus, this study emphasizes the importance of strategies to increase competitive advantage and manage the right capital structure in an effort to maximize company value.

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References


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