THE INFLUENCE OF GREEN CREATIVITY AND COMPETITIVE ADVANTAGE ON COMPANY VALUE

Geni Dyon Agustin, Anggita Langgeng Wijaya, Richo Diana Aviyanti

Abstract


Company value is very important because it shows the performance of a company which can influence investors' perceptions of the company. The aim of this research is to determine the influence of green creativity and competitive advantage on company value. This type of research is quantitative. This research data was obtained from the annual report of non-cyclical consumer sector companies listed on the IDX for 2021-2024. The population in this study was 135 companies. This research used a purposive sampling technique to determine the research sample and obtained 85 companies according to the specified criteria. Data analysis in this research uses descriptive analysis, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The research results show that 1) Green Creativity has a positive and significant influence on company value. 2) Competitive Advantage has a positive and significant influence on company value. 3) Green Creativity and Competitive Advantage simultaneously have a positive and significant influence on company value.

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References


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