THE EFFECT OF MOTIVATION AND JOB SATISFACTION ON EMPLOYEE LOYALTY

Rohiba Utomo Putro, Metik Asmike

Abstract


This study aims to demonstrate the influence of company reputation, job descriptions, and e- recruitment on fresh graduates' job application intentions in Madiun City. Using quantitative methods through questionnaires with 375 respondents, along with multiple linear regression analysis and t-tests, the results show that these three variables, both partially and simultaneously, have a positive and significant effect on job application intentions. This means that a good company reputation, clear job descriptions, and the ease of e-recruitment can increase fresh graduate interest. These findings are expected to provide input for companies in designing more effective and attractive recruitment strategies for new graduates.

Keywords: Corporate Reputation, Job Description, E-Recruitment, Job Application Interest, Fresh Graduate.


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References


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