THE EFFECT OF HUSTLE CULTURE AND EMPLOYEE ENGAGEMENT ON WORK-LIFE BALANCE OF SHOPEE LIVE STREAMERS IN MADIUN CITY

Shofia Shandra Wijana Putri, Robby Sandhi Dessyarti

Abstract


This study aims to analyze the effect of hustle culture and employee engagement on work-life balance among Shopee live streamers in Madiun City. Work-life balance, or the equilibrium between work and personal life, has become an important issue in the modern workplace. This concept refers to an individual’s ability to manage time, energy, and commitments between work demands and personal life in a balanced manner. This study uses a quantitative approach with primary data obtained through questionnaires. The analysis technique employed is multiple linear regression using SPSS version 21. The results indicate that hustle culture has a significant positive effect on work-life balance, and employee engagement also has a significant positive effect on work-life balance.

Keywords: Hustle Culture, Employee Engagement, Work Life Balance.


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References


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