EFFECT OF PRODUCT QUALITY, PRODUCT DESIGN, E-WOM, AND AFFILIATE MARKETING ON AEROSTREET SHOE PURCHASE DECISIONS

M. Rifal Ajhi Syahrani Pratama, Rizal Ula Ananta Fauzi

Abstract


The purpose of this study is to examine how affiliate marketing, electronic word-of-mouth (E-WOM), product design, and quality affect Madiun City residents' decisions to buy Aerostreet shoes.  Purposive sampling was used to pick 384 respondents for this quantitative study, which uses questionnaires to collect primary data.  Multiple linear regression is used in data analysis using SPSS version 25.  The findings demonstrate that, partially and concurrently, affiliate marketing, E-WOM, product design, and quality all significantly and favorably influence consumer decisions to buy.  These results suggest that in order to increase customer purchasing decisions, Aerostreet should enhance quality, design, and optimize digital marketing techniques.


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