THE INFLUENCE OF TICKET PRICES, FACILITIES, AND ATTRACTIONS ON VISITING DECISIONS

Maylano Rafi Shahri Dewa

Abstract


This study aims to determine the influence of ticket prices, facilities, and attractiveness on the decision to visit Tamris Park Magetan. The background of this research is based on the importance of tourist destination management strategies in increasing the number of tourist visits, especially through the aspects of price, supporting facilities, and the uniqueness of tourist attractions. This study uses a quantitative approach with a survey method on visitors to Tamris Park Magetan. The data analysis technique used was multiple linear regression. The results showed that the three independent variables, namely ticket prices, facilities, and attraction, had a significant influence on the decision to visit. The ticket price has a regression coefficient of 0.133, facilities of 0.165, and attraction of 0.093, with a significance level of 0.000 each. These findings confirm that proper pricing, provision of adequate facilities, and the development of innovative tourist attractions are important factors in attracting interest and increasing visitor satisfaction. The practical implications of this research include price management strategies, facility improvements, and the development of relevant and attractive tourist attractions. In addition, the results of this research can also be a consideration for local governments in formulating tourism policies that are oriented to visitor preferences. This research is expected to be a reference for future researchers to develop studies with additional variables, different methodological approaches, and more diverse tourist attractions.

Keywords: Ticket Prices, Facilities, Attractions, Visit Decisions


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