Constructing the Concept of Sustainable MSME Management from the Philosophy of "Hamemayu Hayuning Bawana"

Nik Amah, Elly’s Mersina Mursidik, Richo Diana Aviyanti

Abstract


The research uses the philosophy of “Hamemayu Hayuning Bawana” as the result of sustainable management of MSMEs. Carrying the Hexahelix model to create synergy between six stakeholder elements in collaboration with “Hamemayu Hayuning Bawana” namely MSME management focused on improving community welfare, increasing profits, and environmental conservation campaigns as well as recommendations for MSME management models to the Madiun City Government. The research method involves primary and secondary data regarding social, economic, environmental dynamics, and MSME development steps. Data collection through in-depth interviews, observations, and FGDs with stakeholders. Data analysis uses Semantic Analysis, Thematic Analysis, and Social Network Analysis to evaluate the impact of the Hexahelix model on the sustainability of MSME management. The results of the study create an innovative model and effective strategy for sustainable management of MSMEs that concentrates on the Triple-Bottom-Line (People, Planet, Profit). The research contributes to SDGs 8, 12, and 17.

Keywords: Hexahelix Model; Hamemayu Hayuning Bawana; sustainable management of MSMEs.

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