THE INFLUENCE OF REBRANDING, TOURISM FACILITIES, TOURISM EVENTS, AND TICKET PRICES ON VISITING INTEREST AT TAMRIS TOURISM, MAGETAN

Miftachul Huda, Hari Purwanto

Abstract


This study aims to analyze the influence of rebranding, tourist facilities, tourist events, and ticket prices on visiting interest in the TAMRIS (Iswahjudi Ria Park) tourist attraction in Magetan. TAMRIS has undergone a significant transformation since 2018 through a rebranding strategy, the addition of modern facilities, and the implementation of tourist events. The research method used a quantitative approach with a sample of 384 TAMRIS visitor respondents. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression. The results showed that rebranding, tourist facilities, tourist events, and ticket prices significantly influenced visiting interest, both partially and simultaneously. This finding emphasizes the importance of an integrated marketing strategy in increasing the tourist appeal of TAMRIS.

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