THE INFLUENCE OF FINANCIAL LITERACY, SELF-CONTROL, FINANCIAL INCLUSION, AND SOCIAL ENVIRONMENT ON THE FINANCIAL BEHAVIOR OF PAYLATER USERS

Arista Eka Lestiana, Liliek Nur Sulistiyowati, Ririh Anggraini Setyahety

Abstract


This research investigates how Financial Literacy, Self-Control, Financial Inclusion, and Social Environment affect the Financial Behavior of PayLater users among Gen Z and Millennials in Madiun City. The study applies a quantitative approach, with data collected through questionnaires and involving 384 respondents selected using purposive sampling. The data were analyzed using multiple linear regression with the help of SPSS 25. The findings reveal that each variable Financial Literacy, Self-Control, Financial Inclusion, and Social Environment exerts a significant partial effect on Financial Behavior. Moreover, when tested simultaneously, all four variables demonstrate a significant influence on the Financial Behavior of PayLater users. In conclusion, these factors collectively play a crucial role in shaping the financial decision-making of young generations engaged in digital financial services.


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