THE EFFECT OF PROFITABILITY AND LIQUIDITY ON COMPANY VALUE WITH CAPITAL STRUCTURE AS A MODERATING VARIABLE
Abstract
Firm value reflects the market's perception of management's success in managing assets and resources to generate profits and sustainable growth. Firm value is an important indicator in assessing the performance and prospects of a business entity, particularly in the banking sector, which has been impacted by economic fluctuations due to the COVID-19 pandemic. Decreased credit demand and weakened financial activity have led to decreased profitability and liquidity, potentially impacting firm value. This study aims to analyze the effect of profitability and liquidity on firm value, with capital structure as a moderating variable, in banking subsector companies listed on the Indonesia Stock Exchange for the 2020–2024 period. A quantitative approach was used with a purposive sampling technique, resulting in a sample of 43 companies. Secondary data, in the form of financial statements, were analyzed using multiple linear regression and Moderated Regression Analysis (MRA). The results indicate that profitability has no effect on firm value. Liquidity has a positive effect on firm value. Capital structure moderates the effect of profitability and liquidity on firm value.
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