PENGARUH KUALITAS PELAYANAN, LOKASI DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS KONSUMEN KEDAI KOPI “LITERIA FOREST CAFÉ” DI KABUPATEN MADIUN)

Anis Watun Khasanah, Dian Citaningtyas Ari Kadi, Hendra Setiawan

Abstract


The aim of this research is to provide empirical data on each variable, the influence of service quality, location, facilities and purchase decisions of the Literia Forest Café coffee shop on consumers in Madiun Regency. The sample in this study used purposive sampling by obtaining a sample of 385 respondents. The method used in this research is a quantitative method with SPSS version 21 analysis tools. The results of this research show that the variables: a) Service Quality influences purchasing decisions at the "Literia Forest Café" coffee shop, b) Location influences purchasing decisions at the coffee shop "Literia Forest Café", c) Facilities influence purchasing decisions at the "Literia Forest Café" coffee shop


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