PENGARUH REWARD DAN MOTIVASI TERHADAP PRODUKTIVITAS KERJA PADA GENERASI Z DAN MILENIAL DI KOTA MADIUN

Abstract

This study aims to determine whether there is an influence of rewards and motivation on the work productivity of Generation Z and Millennials in Madiun City. The research sample consisted of 90 respondents. Purposive sampling is a sampling method. In this study, the instrument requirements were tested, the requirements for multiple regression analysis, the requirements for classical assumption regression analysis, and the hypothesis were tested with simultaneous tests (F-test) and partial tests (t-test) using the SPSS version 27 program. The results of this study indicate that rewards (X1) partially affect the productivity variable (Y), and motivation (X2) does not affect the productivity variable (Y). The regression coefficient of the reward variable (X1) has a positive value, indicating that if the reward increases by 1%, productivity will increase. There is an assumption that other independent variables remain the same. The regression coefficient value for the motivation variable (X2) shows a negative impact between the motivation variable and productivity. A positive sign indicates a unidirectional impact between the independent variable and the dependent variable. It is possible that the productivity variable will decrease if the motivation variable increases by 1%. Assuming that other variables do not change. Simultaneously, it was found that reward (X1) and motivation (X2) affect productivity with a calculated F value.

Keywords: Reward, Motivation, Work Productivity, Generation Z, and Millennial Generation