PENGARUH FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA KONSUMEN BIOSKOP CINEMA XXI KOTA MADIUN

Abstract

This research aims to prove empirically the influence of facilities and service quality on purchasing decisions with purchase intention as an intervening variable (case study on consumers of Cinema XXI Madiun City. This research is a quantitative research with a sample size of 384 people. The sampling method is using sempel lemeshow. Data collection using a questionnaire with distribution via Google Form. Data analysis technique using a test tool in the form of Structual Equation Modeling (SEM) with SmartPLS Version 3.0. The results of this research show that 1) Facilities have no influence on purchasing decisions for Cinema XXI Cinema consumers in Madiun City. 2) Service quality influences purchasing decisions among consumers at Cinema XXI Madiun City. 3) Facilities influence purchasing interest among consumers at Cinema XXI Madiun City. 4) Service quality influences purchasing interest among consumers at Cinema XXI Madiun City. 5) Purchase interest influences purchasing decisions among Cinema XXI Cinema consumers in Madiun City. 6) Facilities influence purchasing decisions through purchase interest among Cinema XXI Cinema consumers in Madiun City. 7) Service Quality influences Purchasing Decisions through Purchase Interest among Cinema XXI Cinema Consumers in Madiun City.

Keywords: Facilities, Service Quality, Purchase Interest and Purchase Decision