PENGARUH CITRA DESTINASI, FASILITAS WISATA, HARGA DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG PADA TAMAN WISATA TAWUN KABUPATEN NGAWI

Aprilliana Kusumaningrum, Apriyanti Apriyanti

Abstract


This study aims to empirically prove the Influence of Destination Image, Tourist Facilities, Price and Electronic Word of Mouth on Visiting Decisions at Tawun Tourism Park, Ngawi Regency. This study is a quantitative study with a sample of 384 people. The sampling method uses a lemeshow sample. Data collection uses a questionnaire distributed via google form. The data analysis technique uses a test tool in the form of smartPLS Version 3.0. The results of this study indicate that Destination Image, Facilities, Price and Electronic Word of Mouth influence the Decision to Visit Tawun Tourism Park, Ngawi Regency.

Keywords: Destination Image, Tourist Facilities, Price, Electronic Word of Mouth and Visiting Decision.


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