PENGARUH DAYA TARIK, FASILITAS, AKSESIBILITAS DAN PROMOTION TERHADAP KEPUTUSAN BERKUNJUNG

Lina Puspita Sari, Hari Purwanto

Abstract


The purpose of this study is to provide empirical evidence about the impact of promotion, accessibility, amenities, and attractions on visitors' decisions to visit the Kalibening Widas Saradan Madiun Reservoir. With a sample size of 384 participants, this study is quantitative in nature. A lemshow sample is used in the sampling procedure. gathering data through the distribution of a Google form quiz. IBM SPSS (Statistical Package for the Social Sciences) Version 25 is a test tool used in the data analysis approach. The study's findings suggest that visitors' decisions to visit the Kalibening Widas Saradan Reservoir are influenced by their attractions. The decision to visit the Kalibening Widas Saradan Reservoir was not influenced by facilities. The decision to visit the Kalibening Widas Saradan Reservoir is influenced by accessibility. The decision to visit the Kalibening Widas Saradan Reservoir was influenced by promotion.

Keywords: Attraction, Facilities, Accessibility, Promotion and Decision to Visit.


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References


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