PENGARUH CUSTOMER ENGAGEMENT TERHADAP LOYALITAS PELANGGAN PADA JNE CABANG BIMA

M Yaumul Hidayat, Ismunandar Ismunandar, Sri Ernawati

Abstract


The aim of this research is to determine the significant influence of Customer Engagement on Customer Loyalty at JNE Bima Branch. This type of research is associative research. The technique for taking samples from an unknown population is 50 respondents for associative research. The data collection technique uses a questionnaire. Meanwhile, data analysis uses SmartPLS (Partial Least Squares) Softwear. The research results show a) A constant value of 1.008 can be interpreted as if the Customer Engagement variable is considered zero, then Customer Loyalty will be 1.008. b) The beta coefficient value for the customer engagement variable is 0.663, meaning that every change in the Customer Engagement variable (X) by one unit will result in a change in Customer Loyalty (Y) of 0.663 units, assuming the other assumptions are constant.

Keywords: Customer Engagement, customer loyalty


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