PENGARUH LIVE STREAMING DAN HARGA DISKON TERHADAP MINAT BELI ULANG MELALUI KEPUASAN PELANGGAN PENGGUNA SHOPEE PRODUK SOMETHINC PADA MASYARAKAT KOTA MADIUN

Shinta Dwi Hartati, Heny Sidanti, Apriyanti Apriyanti

Abstract


The purpose of this study is to find out the influence of live streaming and discount prices on repurchase interest through customer satisfaction of shopee users of somethinc products in the people of Madiun City. This study is a quantitative research with a sample of 384 respondents. The sampling method is by purposive sampling. Data collection uses a questionnaire with distribution through google forms. The data analysis technique uses a test tool in the form of smartPLS 3.0 software. The results of this study are that live streaming has no effect on customer satisfaction, discount price has an effect on customer satisfaction, live streaming has an effect on repurchase interest, discount price has an effect on repurchase interest, customer satisfaction has an effect on repurchase interest, live streaming has no effect on repurchase interest through customer satisfaction, discount price has an effect on repurchase interest through customer satisfaction.

Keywords: Live streaming, Discount Price, Repurchase Interest, Customer Satisfaction


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References


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