PENGARUH DAYA TARIK DAN FASILITAS TERHADAP MINAT BERKUNJUNG ULANG DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING PADA BENDUNGAN DAWUHAN

Ressa Oktia Ningrum Oktia Ningrum, Rizal Ula Ananta Fauzi, Heny sidanti

Abstract


This research aims to determine the influence of attractiveness and facilities on interest in revisiting and satisfaction as an intervening variable in Dawuhan Dam tourism. The research method used is a quantitative approach. The population is unknown and the sample calculation using the Limeshow formula obtained a sample of 384. The sampling technique used the Purposive Sampling method. Data collection used a questionnaire. The data analysis technique uses a test tool in the form of PLS-SEM using the SmartPLS version 3.0 application. The results of the research show that attractiveness has no effect and is not significant on interest in returning to visit, facilities have a significant effect on interest in returning to visit, attractiveness has a significant effect on satisfaction, facilities have a significant effect on satisfaction, satisfaction has a significant effect on interest in returning to visit, attractiveness has a significant effect on interest in revisiting through satisfaction, facilities have a significant effect on interest in revisiting through satisfaction.

 

Keywords: Attraction, Facilities, Interest in Repeat Visits, Satisfaction


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References


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