PENGARUH HARGA, KUALITAS PELAYANAN DAN E-PROMOTION TERHADAP KEPUTUSAN BERKUNJUNG (STUDI EMPIRIS PADA TEMPAT WISATA MAGETAN PARK DI KABUPATEN MAGETAN)

Abstract

This study aims to determine the effect of price, service quality and e-promotion on visiting decisions (an empirical study at the Magetan Park tourist spot in Magetan Regency). In determining the decision to visit, visitors really consider price, service quality and e-promotion that each tourist spot has, as is the case with the Magetan Park tourist spot in Magetan Regency. The type of research used in this study is a quantitative approach. In research using multiple linear regression techniques. Sampling using Purposive Sampling technique. The sample used was 384 respondents. Based on the results of statistical tests, it shows that partially price has a positive and significant effect on the decision to visit, service quality has a positive and significant effect on the decision to visit, and e-promotion has a positive and significant effect on the decision to visit.