PENGARUH SERVICE QUALITY, PRODUCT QUALITY, DAN CITRA KORPORASI TERHADAP KEPUASAN KONSUMEN COFFEE SHOP DI KOTA MADIUN

Abstract

This study purpose to determine the effect of service quality, product quality, and corporate image simultaneously on the satisfaction of coffee shop consumers in Madiun City. The type of research used in this study is a quantitative approach. In this study using multiple linear regression techniques. Sampling using Non Probability Sampling technique. The sample used is 100 respondents. Based on statistical test results, it shows that partially service quality has a positive effect on consumer satisfaction, product quality has a positive effect on consumer satisfaction and corporate image has a positive effect on consumer satisfaction at Coffee Shops in Madiun City. Simultaneously service quality, product quality, and corporate image have a simultaneous effect on consumer satisfaction at Coffee Shops in Madiun City

Keywords: Consumer Satisfaction, Service Quality, Product Quality, Corporate Image, Coffee Shop