The Implicature in the AMD Ryzen 9000 Series Campaign Video
Abstract
This study aims to analyze the use of implicature in the AMD Ryzen 9000 Series campaign video to uncover how implicit messages are utilized for persuasive communication. The research employs a qualitative descriptive method, analyzing content from the campaign video on YouTube. The data consists of statements and visuals, particularly those from AMD CEO Lisa Su, HP CEO Enrique Lores, and ASUS Chairman Johnny Xi, focusing on implicit meanings conveyed through language and context. the identified data are transcribed and analyzed by using Brown & Yule’s theory.
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Copyright (c) 2025 Andrean Dzikry Aviatama
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License.