Wardani, Handita Ayu, Universitas PGRI Madiun, Indonesia
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Vol 5 (2023) - Articles
ANALISA PENGARUH SHOPPING LIFESTYLE, HEDONIC SHOPPING, FLASH SALE, ELECTRONIC WORD OF MOUTH (E-WOM) DAN PROMOSI TERHADAP PERILAKU IMPULSE BUYING PADA KONSUMEN E-COMMERCE SHOPEE (Studi Kasus Pada Konsumen E-Commerce Shopee di Kota Madiun)
Abstract PDF