PEMANFAATAN HALAMAN FACEBOOK DINA VSTORE DALAM MENINGKATKAN PENJUALAN BIBIT TANAMAN BUAH SECARA DIGITAL

Yulia Handayani, Tia Novita Sari, Shella Ayu Ardita, Sovianan Ekak Rahmawati

Abstract


This study aims to develop and analyze digital marketing strategies through the social media platform Facebook to increase the sales of fruit plant seedlings. Using a qualitative survey approach, data were collected through observation and surveys on the Facebook page "Dina Vstore." The results indicate that consistent and strategic use of Facebook—such as through engaging visual content, periodic promotions, and active customer interaction—can enhance product visibility and consumer trust. Additionally, features like Facebook Marketplace and local buy-and-sell groups have a positive impact on expanding market reach. The study concludes that social media, particularly Facebook, is an effective and efficient marketing tool for MSMEs in the agricultural sector to boost sales and expand their business networks.


Keywords


Facebook Page, Digital Marketing, Fruit Plant Seedlings, MSMEs, Social Media.

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