MENINGKATKAN MOTIVASI BERWIRAUSAHA MAHASISWA PGSD MELALUI PENERAPAN MODEL PROJECT-BASED DIGITALPRENEURSHIP

Raras Setyo Retno, Tiara Intan Cahyaningtyas, Mutia Gama Mayoni, Desi Ana Puspitasari

Abstract


Penelitian ini bertujuan untuk menganalisis pengaruh penerapan model Project-Based Digitalpreneurship terhadap motivasi berwirausaha mahasiswa Program Studi Pendidikan Guru Sekolah Dasar (PGSD). Metode yang digunakan adalah kualitatif dengan pendekatan studi kasus pada mahasiswa yang mengikuti mata kuliah Primary Edupreneurship. Data diperoleh melalui wawancara, observasi, dan dokumentasi selama pelaksanaan pembelajaran berbasis proyek digital. Hasil penelitian menunjukkan bahwa model Project-Based Digitalpreneurship efektif meningkatkan motivasi berwirausaha, khususnya pada aspek pencapaian pribadi, rasa tanggung jawab, dan kreativitas mahasiswa. Temuan ini mengindikasikan bahwa pengalaman autentik dalam merancang, mengelola, dan mengevaluasi proyek digital tidak hanya meningkatkan motivasi, tetapi juga membangun keterampilan kewirausahaan dan literasi digital. Penelitian ini diharapkan menjadi dasar pengembangan model pembelajaran kewirausahaan berbasis digital yang relevan dengan kebutuhan mahasiswa PGSD sebagai calon guru dan digitalpreneur.

Kata kunci: motivasi berwirausaha, digitalpreneurship, pembelajaran berbasis proyek, mahasiswa PGSD


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