STRENGTHENING BUSINESS BRANDING THROUGH GUIDANCE ON THE DEVELOPMENT OF CREATIVE PROMOTIONAL MEDIA AT THE PUTRA TIMUR FISHING CENTRE IN MADIUN

Abstract

Marketing is an important factor in improving the competitiveness of a business, especially for small businesses that still have limited ability to introduce their products to the public. Kolam Pemancingan Putra Timur Madiun is facing issues because there is no attractive promotional banner available and the partners have a low understanding of the promotional media design. This community service activity aims to help partners improve their ability to design creative, informative promotional banners that can strengthen their business identity. The implementation method includes conducting a needs survey, delivering the material, providing training, hands-on practice in creating banners using the Canva application, ongoing support, and evaluating the results of the activity. The results show that the partners have improved their knowledge and skills in designing promotional banners, starting from choosing colors, layout, font types, to organizing effective information. The banner created includes the business identity, services offered, pricing, location, and contact information, making it more appealing and useful as a promotional tool to enhance the business's attractiveness and reach. This activity contributes positively to strengthening the branding of Putra Timur Fishing Pond and encourages partners to use promotional media more effectively as part of efforts to develop a sustainable business.