THE INFLUENCE OF EMPLOYEE BRANDING AND EMPLOYEE RETENTION ON INTENTION TO STAY AMONG FEMALE EMPLOYEES OF INDOMARET IN THE MADIUN RESIDENCY

Luhung Haritiya Pakerti, Robby Sandhi Dessyarti

Abstract


This study aims to analyze the influence of Employee Branding and Employee Retention on Intention to Stay among female employees of Indomaret in the Madiun Residency. This study employed a quantitative approach involving 380 respondents selected using a purposive sampling technique. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the assistance of SPSS. The results show that Employee Branding has a positive and significant effect on Intention to Stay. Employee Retention also has a positive and significant effect on Intention to Stay. Furthermore, Employee Branding and Employee Retention simultaneously have a positive and significant effect on Intention to Stay. These findings indicate that the better the company's image as a workplace and the more effective its strategies for retaining employees, the higher the intention of female employees to remain working at Indomaret.


Full Text:

PDF

References


Ababa, A., Guda, L. B., & Koriftu, L. (2007). Chapter Iii : Research Methodology. 867, 70–114.

Alzaid, D., & Dukhaykh, S. (2023). Marca de empleador y retención de empleados en el sector bancario en Arabia Saudita: efecto mediador de los contratos psicológicos relacionales. Sostenibilidad (Suiza), 15(7).

Berthon, P., Ewing, M., & Hah, L. L. (2005). Captivating company: Dimensions of attractiveness in employer branding. International Journal of Advertising, 24(2), 151–172. https://doi.org/10.1080/02650487.2005.11072912

Botella-Carrubi, D., Gil-Gomez, H., Oltra-Badenes, R., & Jabaloyes-Vivas, J. M. (2021). Employer branding factors as promoters of the dimensions of employee organizational commitment. Economic Research-Ekonomska Istrazivanja , 34(1), 1836–1849.

Brockner, J., Flynn, F. J., Dolan, R. J., Ostfield, A., Pace, D., & Ziskin, I. V. (2006). Commentary on “radical HRM innovation and competitive advantage: The Moneyball story.” Human Resource Management, 45(1), 127–145. https://doi.org/10.1002/hrm

Ekhsan, M., Sudiro, A., Mugiono, M., & Hussein, A. S. (2022). Employee Retention and Change Management During Times of Uncertainty. Frontiers in Psychology, 13(May), 1–5. https://doi.org/10.3389/fpsyg.2022.916709

Govaerts, N., Kyndt, E., Dochy, F., & Baert, H. (2011). Influence of learning and working climate on the retention of talented employees. Journal of Workplace Learning, 23(1), 35–55. https://doi.org/10.1108/13665621111097245

Hadi, N. U., & Ahmed, S. (2018). Role of employer branding dimensions on employee retention: Evidence from educational sector. Administrative Sciences, 8(3).

Jamora, A. G. (2020). Metodologi Penelitian: Kualitatif dan Kuantitatif. Rake Sarasin, 1–67.

Kyndt, E., Dochy, F., Michielsen, M., & Moeyaert, B. (2009). Employee retention: Organisational and personal perspectives. Vocations and Learning, 2(3), 195–215. https://doi.org/10.1007/s12186-009-9024-7

Namira, A., & Pramesti, M. (2025). What Makes Them Stay? The Important Role of Employee Value Proposition in Retaining Frontliner Retail. Jurnal Ilmiah Manajemen Dan Bisnis, 10(1), 26–37. https://doi.org/10.38043/jimb.v10i1.6092

Ngintang, S. D. D., & Dudija, N. (2026). The Effect of Employer Branding on Employees ’ Intention to Stay : The Mediating Role of Organizational Commitment. 4(03), 642–655. https://doi.org/10.58812/esmb.v4i03

Sibarani, M. L. L., Absah, Y., Muda, I., & Rini, E. S. (2025). The mediating role of employee engagement in the relationship between employer branding and turnover intention. International Journal of Innovative Research and Scientific Studies, 8(7), 656–664. https://doi.org/10.53894/ijirss.v8i7.10516


Refbacks

  • There are currently no refbacks.


 

 

 

 

 

 

 

Editorial Office:

Universitas PGRI Madiun

Kampus 3 Lantai 2

Fakultas Ekonomi dan Bisnis

Jl. Auri no. 14-16 Madiun