THE INFLUENCE OF DESTINATION IMAGE, FACILITIES, AND ACCESSIBILITY ON VISITOR SATISFACTION AT SUMBER KOSO NGAWI

Muvi Avid Bushori, Heny Sidanti, Dian Citaningtyas Ari Kadi

Abstract


This study aims to analyze the influence of destination image, facilities, and accessibility on visitor satisfaction at Sumber Koso Ngawi. The study uses a quantitative approach with a survey method involving 384 respondents selected through purposive sampling. The data were analyzed using SPSS version 25. The results of the study indicate that destination image, facilities, and accessibility have a positive and significant effect on visitor satisfaction.


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