THE EFFECT OF SALES GROWTH AND FINANCIAL PERFORMANCE (ROA) ON FIRM VALUE

Melinda Dwi Kurniawati, Maya Novitasari, Ahmad Nur Aziz

Abstract


This study aims to examine the impact of sales growth and financial performance, measured by return on assets, on firm value among non-cyclical consumer sector companies listed on the Indonesia Stock Exchange during the 2021 to 2025 period. Employing a quantitative research approach, the investigation analyzed a final sample of 507 firm-year observations selected through purposive sampling. The empirical findings reveal that sales growth exerts no significant influence on firm value, whereas financial performance demonstrates a positive and statistically significant effect on firm value.

Keywords: Sales Growth, Financial Performance (ROA), Firm Value


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This study aims to examine the impact of sales growth and financial performance, measured by return on assets, on firm value among non-cyclical consumer sector companies listed on the Indonesia Stock Exchange during the 2021 to 2025 period. Employing a quantitative research approach, the investigation analyzed a final sample of 507 firm-year observations selected through purposive sampling. The empirical findings reveal that sales growth exerts no significant influence on firm value, whereas financial performance demonstrates a positive and statistically significant effect on firm value.

Keywords: Sales Growth, Financial Performance (ROA), Firm Value


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