THE INFLUENCE OF PRODUCT MARKET COMPETITION AND INTELLECTUAL CAPITAL ON FIRM VALUE

Maya Devi Puspita Rini, Moh. Ubaidillah, Richo Diana Aviyanti

Abstract


This study aims to analyze the effect of Product Market Competition and Intellectual Capital on Company Value in infrastructure sector companies listed on the Indonesia Stock Exchange during the 2021–2025 period. The research sample consisted of 57 companies with a total of 128 observations after eliminating outlier data. The study used purposive sampling for sample selection. Data analysis was conducted using multiple linear regression with SPSS 23. This study is based on signaling theory, which suggests that a company's strategic information can serve as a signal for investors in assessing the company's prospects and value. The results showed that Product Market Competition has a significant effect on Company Value, while Intellectual Capital does not have a significant effect on Company Value. For future research, it is suggested to add moderating or mediating variables as a development of the study.

Keywords: Product Market Competition, Intellectual Capital, Firm Value


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