THE INFLUENCE OF DESTINATION IMAGE, TOURIST ATTRACTION, AND PRICE PERCEPTION ON REVISIT INTENTION AT TELAGA WAHYU MAGETAN

Rahma Sinthia Sephiani

Abstract


This study is motivated by the low number of tourist visits to Telaga Wahyu Magetan compared to other tourist destinations in the same area, making it necessary to examine the factors influencing tourists' revisit intention. The study aims to analyze the influence of destination image, tourist attraction, and price perception on revisit intention. A descriptive quantitative approach was employed, with a sample of 200 tourists selected through purposive sampling; data were collected through an online Likert-scale questionnaire and analyzed using multiple linear regression with SPSS. The results show that destination image has a negative and significant effect, while tourist attraction and price perception have positive and significant effects on revisit intention; simultaneously, the three variables have a significant effect, with an R² value of 0.767. Based on these findings, it is suggested that managers enhance destination attractiveness through regular events, facility improvements, and digital promotion, and that future researchers add other variables such as tourist satisfaction and e-WOM.

Keywords: Destination Image, Tourist Attraction, Price Perception, Revisit Intention

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