THE INFLUENCE OF INTERNAL COMMUNICATION, KNOWLEDGE MANAGEMENT AND DIGITAL COMPETENCE ON EMPLOYEE WORK EFFECTIVENESS IN THE IMPLEMENTATION OF ELECTRONIC LAND CERTIFICATES

Widya Eldis Cahyaningtyas, Karuniawati Hasanah, Robby Sandhi Dessyarti

Abstract


This study analyzes the influence of Internal Communication, Knowledge Management, and Digital Competence on Employee Work Effectiveness in the implementation of Electronic Land Certificates at the Madiun City Land Office. The research was motivated by indications of suboptimal internal communication, unstructured knowledge management, and varying levels of employee digital competence. This study employed a quantitative approach with a causal design. The population consisted of 68 employees of the Madiun City Land Office involved in the implementation of Electronic Land Certificates, using a saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The results showed that Internal Communication, Knowledge Management, and Digital Competence have a positive and significant effect on Employee Work Effectiveness, both partially and simultaneously. Digital Competence was the most dominant variable, followed by Knowledge Management and Internal Communication. These findings emphasize the importance of strengthening these three factors to support the digital transformation of land services. Suggestions include the need for structured digital competence improvement programs, strengthening knowledge management systems, and sustainable improvement of internal communication quality.

Keywords: Internal Communication, Knowledge Management, Digital Competence, Employee Work Effectiveness, Electronic Land Certificates.


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