THE INFLUENCE OF CULINARY, TOURIST DESTINATION, AND FACILITIES ON TOURIST RECOMMENDATIONS WITH TOURIST SATISFACTION AS AN INTERVENING VARIABLE (Studi Empiris pada Pahlawan Street Center (PSC) Kota Madiun)

Latif An Nafi, Hari Purwanto, Hendra Setiawan

Abstract


This study aims to analyze the effects of culinary, facilities, and destinations on tourist recommendations, with tourist satisfaction as an intervening variable at Pahlawan Street Center (PSC) in Madiun City. This study used a quantitative method involving 384 respondents. Data were analyzed using SPSS version 25 through validity, reliability, classical assumption, path analysis, t-test, and Sobel test. The results show that culinary, facilities, and destinations affect tourist satisfaction and recommendations, while tourist satisfaction also acts as an intervening variable.

Keywords: Culinary, Destination, Facilities, Satisfaction, Recommendation


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References


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A recent study on Indonesian culinary tourism also found that positive culinary experiences contribute to destination experience satisfaction and subsequently to positive behavioral intentions. This supports the relevance of culinary experience in the present research.

Cong, L. C. (2016). A formative model of the relationship between destination quality, tourist satisfaction and intentional loyalty: An empirical test in Vietnam. Journal of Hospitality and Tourism Management, 26, 50–62. https://doi.org/10.1016/j.jhtm.2015.12.002

The study found that destination quality is associated with tourist satisfaction and intentional loyalty, including willingness to recommend the destination.

Abubakar, B., & Mavondo, F. (2014). Tourism destinations: Antecedents to customer satisfaction and positive word-of-mouth. Journal of Hospitality Marketing & Management, 23(8), 833–864. https://doi.org/10.1080/19368623.2013.796865

The study demonstrates the importance of destination servicescape, social factors, and tourist emotions in explaining satisfaction and positive word-of-mouth recommendations.

Hultman, M., Skarmeas, D., Oghazi, P., & Beheshti, H. M. (2015). Achieving tourist loyalty through destination personality, satisfaction, and identification. Journal of Business Research, 68(11), 2227–2231. https://doi.org/10.1016/j.jbusres.2015.06.002

The findings indicate that tourist satisfaction contributes to positive word-of-mouth and other destination loyalty behaviors.

Su, L., Hsu, M. K., & Swanson, S. (2017). The effect of tourist relationship perception on destination loyalty at a World Heritage Site in China: The mediating role of overall destination satisfaction and trust. Journal of Hospitality & Tourism Research, 41(2), 180–210. https://doi.org/10.1177/1096348014525630

This study is particularly relevant because it demonstrates the role of overall destination satisfaction as a mediating mechanism between tourists' perceptions and destination loyalty.

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The study found that tourist satisfaction has a positive and significant effect on word-of-mouth recommendations, supporting the relationship between satisfaction and recommendation behavior.

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The meta-analysis identifies satisfaction, perceived quality, perceived value, motivation, and experience quality as important factors associated with tourist loyalty, including recommendation intention and revisit intention.

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This study examines the relationships between destination perceived quality, tourist satisfaction, and word-of-mouth among domestic tourists and is relevant to the relationship between destination experience and recommendation behavior.

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.

Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57–71.

Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4), 460–469.


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