THE INFLUENCE OF TOURISM EVENTS, CULINARY, AND AMENITIES ON VISIT INTENTION AT TAMAN KELUN, MADIUN CITY

Yanuar Aldy Sudrajad, Hari Purwanto

Abstract


This study investigates the partial and simultaneous influence of Tourism Events, Culinary, and Amenities on Visit Intention among visitors to Taman Kelun, Madiun City, using a quantitative cross-sectional design. The population consisted of individuals who had previously visited Taman Kelun, and the Lemeshow formula was applied to determine a minimum sample of 385 respondents, selected through accidental sampling. Data collected via questionnaire were analyzed using multiple linear regression corrected for heteroskedasticity through the Heteroskedasticity-Consistent Standard Error (HC3) approach in SPSS 26.0. The results reveal that Tourism Events, Culinary, and Amenities each contribute a positive and significant effect on Visit Intention, with Culinary standing out as the most influential factor (B = 0.364), followed by Tourism Events (B = 0.311) and Amenities (B = 0.252). Simultaneously, the three predictors also demonstrate a significant joint effect, as indicated by an F-value of 279.829 at a significance level of 0.000. The R Square value of 0.688 indicates that the proposed model explains 68.8% of the variance in Visit Intention, while the remaining portion is accounted for by variables outside the scope of this study.

Keywords: Tourism Event, Culinary, Amenities, Visit Intention, Taman Kelun


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