THE EFFECT OF TICKET PRICES AND DESTINATION IMAGE ON TOURIST SATISFACTION THROUGH VISITING DECISIONS

Nurul Fatimah, Hari Purwanto, Dian Citaningtyas Ari Kadi

Abstract


Abstract
Penelitian ini untuk memberikan sebuah bukti empiris mengenai Pengaruh Harga Tiket Dan Citra Destinasi Terhadap Kepuasan Wisatawan Melalui Keputusan Berkunjung pada wisata Benteng Pendem Van Der Bosch Ngawi. Jenis penelitian ini yaitu penelitian deskriptif dengan pendekatan kuantitatif. Sampel dalam penelitian ini berjumlah 385 responden. Metode pengambilan sampel yaitu menggunakan metode purposive sampling. Pengumpulan data dalam penelitian ini menggunakan kuesioner.Teknik analisis data pada penelitian ini menggunakan alat uji berupa software SmartSPSS 25. Hasil penelitian membuktikan bahwa Harga tiket berpengaruh positif signifikan terhadap keputusan berkunjung, Citra destinasi berpengaruh positif signifikan terhadap keputusan berkunjung, Harga tiket berpengaruh positif dan signifikan terhadap kepuasan wisatawan, Citra destinasi berpengaruh positif dan signifikan terhadap kepuasan wiasatawan, Keputusan berkunjung berpengaruh positif dan signifikan terhadap kepuasan wisatawan, Harga tiket dapat mempengaruhi peningkatannya terhadap pengaruh kepuasan wisatawan melalui keputusan berkunjung, dan Citra destinasi terhadap kepuasan wisatawan dapat memediasi oleh keputusan berkunjung pada wisatawan terhadap objek Benteng Pendem Van Den Bosch Ngawi.
Kata Kunci: Harga Tiket, Citra Destinasi, Kepuasan Wisatawan, Keputusan Berkunjung
Abstract
This study is to provide empirical evidence regarding the Influence of Ticket Prices and Destination Image on Tourist Satisfaction Through Visiting Decisions at Benteng Pendem Van Der Bosch Ngawi Tourism. This type of research is descriptive research with a quantitative approach. The sample in this study amounted to 385 respondents. The sampling method used the purposive sampling method. Data collection in this study used a questionnaire. The data analysis technique in this study used a test tool in the form of SmartSPSS 25 software. The results of the study prove that ticket prices have a significant positive effect on visiting decisions . Pendem Van Den Bosch Ngawi object.
Keywords : Ticket Prices, Destination Image, Tourist Satisfaction, Visiting Decisions


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