Training on Digital-Based Financial Management and Marketing for The Development of MSMEs In Joglo Paleraman Kelun, Madiun City

Abstract

This community service activity was carried out at the Joglo Palereman Kelun MSME in Madiun City, with the aim of increasing the capacity of business actors in digital-based financial management and marketing. The main problems faced by MSMEs include a lack of systematic financial records, minimal understanding of the use of financial applications, and suboptimal digital marketing strategies that affect business competitiveness. The methods used in this activity included initial observation, material preparation, theoretical training, demonstrations, hands-on practice, ongoing mentoring, as well as monitoring and evaluation. The results of this activity showed that the training had a positive impact on MSME entrepreneurs, as demonstrated by their improved ability to record daily finances, use simple financial applications, create digital content, and increased confidence in marketing their products online. The mentoring provided also helped MSMEs to implement strategies consistently. This activity proved effective in improving knowledge, skills, and professionalism in business management, as well as supporting the sustainability of Joglo Palereman MSMEs in facing technology-based business competition.