THE EFFECT OF PRODUCT QUALITY, PRICE, AND CHARGING INFRASTRUCTURE ON ELECTRIC MOTORCYCLE PURCHASE DECISIONS

Bella Desfita Sari, Apriyanti Apriyanti, Hendra Setiawan

Abstract


Abstract

This study aims to ascertain the impact of product quality, cost, and charging infrastructure on the purchase decision of electric motorcycles in Madiun City. There were 385 responders in all for this quantitative study. This study used an unknown sample as its sampling strategy. A Google Form was utilized to distribute the questionnaire used to collect data for this investigation. The SPSS 25 test tool is used in this study's data analysis methodology. The study's findings indicate that while pricing has a major impact on Madiun City residents' decisions to buy electric motorcycles, product quality also has a big impact, and charging infrastructure has a significant influence on the purchase decision of electric motorcycle in Madiun City.

Keywords: Product Quality, Price, Infrastructure, Purchase Decision

 

Abstract

This study aims to ascertain how pricing, charging infrastructure, and product quality affect consumers' decisions to buy for electric motorcycles in Madiun City. This study has 385 participants and is quantitative in nature. This study's sampling strategy makes use of an unidentified sample. A Google Form is used to send a questionnaire used for data collecting in this investigation. The SPSS 25 test tool is used in this study's data analysis methodology. According to the study's findings, Madiun City residents' decisions to buy electric motorcycles are significantly influenced by three factors: price, product quality, and charging infrastructure.

Keywords: Product Quality, Price, Infrastructure, Purchasing Decision


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References


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