ANALYSIS OF FINANCIAL MANAGEMENT OF PUNDENSARI MARKET TOURIST ATTRACTION IN GUNUNGSARI VILLAGE, MADIUN REGENCY, EAST JAVA

Abstract

The research purpose was to determine the financial management analysis of the Pundensari Market tourist attraction in Gunungsari Village, Madiun Regency, East Java. The research type used descriptive evaluative with 2 informants. Data analysis included data collection, reduction, presentation, and verification. The research results: 1) planning, which has been carried out quite well in terms of making a realistic budget, monitoring income and expenses carefully, and optimizing income. 2) implementation, which has been managed quite well so have an impact: increasing regional income, supporting infrastructure development, and providing economic benefits for local communities, increasing levies, the growth of MSMEs, and improving the public services quality. 3) Administration, which has been carried out quite well by ensuring transparent and accountable financial management. 4) reporting, which has been carried out well, because it can see decision making, control, performance evaluation, and transparency. 5) Accountability, namely, has been carried out well, carried out transparently and accountably to maintain public trust in the management of the Pundensari Market tourist attraction. The management of the Pundensari Market tourist attraction must continue to improve financial management from planning, implementation, administration, reporting, and accountability by providing training for traders.