THE INFLUENCE OF SELF EFFICACY, EMPLOYER BRANDING, AND NEED FOR ACHIEVEMENT ON INTENTION TO APPLY GEN Z IN MADIUN CITY

Yusrendra Ilham Ramadhan, Robby Sandhi Dessyarti

Abstract


The success of an organization is supported by the compensation and career development opportunities provided to members of the organization. Achieving organizational goals also does not only depend on technology, but is more dependent on the humans who carry out their work. For this reason, competent human resources are needed in a company. This research aims to determine the influence of Self Efficacy, Employer Branding, and Need for Achievement on Intention to Apply Gen Z in Madiun City of the E-Commerce company. This type of research is quantitative. The number of samples used was 384 respondents. The sampling technique is Accidental Sampling. Data analysis in this study tested multiple linear regression analysis. The research results show that: 1) Partially the self-efficacy variable (X1) has a positive and significant influence on the intention to apply Gen Z in Madiun City of the E-Commerce company. 2) Partially, the employer branding variable (X2) has a positive and significant influence on the intention to apply Gen Z in Madiun City of the E-Commerce company. 3) Partially, the need for achievement variable (X3) has a positive and significant influence on the intention to apply Gen Z in Madiun City of the E-Commerce company.

Keywords: Self Efficacy, Employer Branding, Need for Achievement, Intention to Apply

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References


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